About Us

Naturalite began with a simple yet powerful mission: helping people discover that weight loss doesn’t have to mean sacrificing the foods they love. Born from Jabez’s personal transformation through natural food choices, the brand evolved from sharing authentic weight loss success stories into a revolutionary force in natural living. Jabez’s journey from struggling with processed foods to achieving lasting wellness through nature’s wisdom became the cornerstone of our movement.

The Journey

Jabez’s journey began with a personal transformation through natural eating. After losing 100 pounds by switching from heavily processed foods to more natural alternatives, he discovered a profound truth: healthy living doesn’t require giving up favorite foods—it just means choosing more natural versions of them. This insight led to the creation of Life Matters, So Let’s Eat Like It!, a best-selling book that helped thousands achieve similar transformations.

Grow Your Own!

The journey took an unexpected turn during the 2020 pandemic when empty grocery store shelves sparked a realization: true food security means understanding how to grow our own food. Starting with just a few herbs in pots and learning through trial and error, Jabez began documenting his agricultural journey online, resonating with others who shared the same concerns about food independence.

This dual experience – transforming the body through natural eating and learning to grow food – created a unique perspective on food sovereignty. It revealed that many people want to eat more naturally and grow their own food but lack the knowledge and confidence to start. By bridging this gap, Naturalite has evolved into more than just a brand – it’s become a movement that connects weight loss transformation with sustainable food production, helping people take control of their body, energy, and food security.

Building a National Movement

In 2025, Jabez partnered with friend, fitness advocate, and fellow entrepreneur Kenneth Ott to expand the reach and impact by founding Naturalite. Naturalite's mission is simple: to make unprocessed, chemical-free living easy in America. Ken’s passion for health began at age 13 with a simple goal: to build a body that would get younger and stronger as he got older, and have more energy than his future kids. Now a husband and father, he’s stayed committed to that goal. Like Jabez, Ken and his wife prioritize food freedom, cooking at home with natural ingredients and involving their kids in growing their own food as a fun, everyday part of life.

Teaming up with Ken and his team marks a bold new chapter for Naturalite. What began as a personal transformation story is now becoming a growing global brand and movement.

With the launch of a 90-Day Guided Weight Loss Planner and our exclusive online community membership, we’ve created new tools to provide the structure, encouragement, and daily accountability people need.

And there’s more to come—new resources, exciting products, and a growing community of Naturalites ready to change the way the world approaches health, weight loss, and food freedom. Stay tuned. We’re just getting started!